Why is corporate video production important for your company?

Learn to understand the importance of corporate videos and their effectivity for your brand.

Corporate video production ideas to make your company stand out

Hi hi, 

Our team has shot countless corporate brand videos, TikToks, Instagram Reels, advertisements, training content, educational videos and so on. Here’s what we’ve learned from working with clients all over the United States and the feedback our videos have gotten. 

Now, first things first we need to separate the content in a few different categories: 

  • Corporate brand video / company explainer video
  • Internal training videos
  • Educational content for your clients i.e. 
  • Short form advertisements 

Surely there are more, but the categories listed above are the ones our clients need and value the most. 

Think about it this way, how often have you discovered a new company that has captured your interest but you didn’t 100% understand what their product or service provides right away. You have two options: 

  • read for 4-5 minutes through all the copy on their website or, 
  • watch a two minute video 

Here's a good example of what a 90 second video could look like:

If you’re like me, you watch the video. A powerful, educational and interesting video on your website header is clutch and every business should have one. 

Another reason your business needs good content might be a complex product or service. Sales men and women are located around the country and it’s burdensome to teach and train them individually. Create a masterclass for all your new hires with a series of internal training videos. This will save money AND time on the backend. 

We recently had the honor to work on a video of an actually very complex financial product, here's what we made out of it: 

Educational content for your clients is a vast and broad concept but incredibly successful and done right. Similar to the brand video we want to capture your audiences interest and provide them with valuable information within just a few minutes. This can be in the form of 30 second informercials or 5 minute tutorials on how to use your app, tips and tricks, how to use certain functions of your tech, and so on. 

Here's a good example for what educational content could look like: 

When we create any of the content listed above our offer usually includes a few cutdowns of the original content to create a few 6 and 15 second advertisements for LinkedIn, Instagram, Facebook and / or TikTok. This maximizes the outcome of the video production itself and pays off because you get a return of investment (provided your digital agency knows what they’re doing). 

So, now we know that good corporate videos can help you in many different ways. Here’s a quick summary: 

Corporate videos, 

  • Allow you to educate your clients 
  • Allow you to train new hires and staff
  • Allow you to draw people away from reading text copy and point them towards an exciting brand video
  • Will save you time and money if done right throughout the span of a few months or years 

Our team here at STMNT loves creating corporate videos and consult on what’s right for you or support the production needs of your company. If you’re interested in learning more, please touch base with us and we’ll reach out to you within 24 hours. 

Thank you for coming to our TED talk and we hope to see you again soon. 

The Blog team @STMNT Studios 

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